By Victoria Ho ZDNet Asia
Posted on ZDNet News: Aug 26, 2009 6:24:13 AM

Microblogging medium, Twitter, may be making waves as a new communication platform, but it is not "serious" enough for businesses yet, say experts.

This is despite Twitter recently posting a Twitter 101 page targeted at encouraging businesses to get onboard.

According to Joe Nguyen, comScore vice president, Southeast Asia, Twitter hits from the Asia-Pacific region have grown nearly tenfold since December 2008.

Businesses, however, are "still trying to understand the platform and are testing the waters", he said, citing an early example being Dell and Intel's Dell Swarm marketing campaign in Singapore, which included a Twitter account to post updates to users.

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